Large companies, as well as small ones, have relied on electronic commerce to expand their business and make themselves known from anywhere in the world, in addition to being able to offer their potential customers greater freedom when making their purchases, with them being the ones who have the power to decide how, when and where, quickly and easily.
Online stores can offer their products and services in the market by applying quite effective sales methods that can often surpass the strategies of a physical establishment, which represents strong competition for traditional commerce.
These are the most important advantages:
· Greater audience reach: an online store can be accessed from anywhere in the world, which means a much larger potential customer base. The fact of being able to offer users the possibility of purchasing products without having to leave their homes is a distinctive factor that can be beneficial to the potential customer. In this sense, everything that facilitates the consumer's purchasing process can be considered something positive for your company.
· Less costs: if we compare it with the maintenance and all the work that physical stores require, having a digital platform can reduce fixed costs such as renting spaces, paying for services, taxes, among other expenses.
·Flexibility in hours: An online store is available 24/7, meaning customers can shop at any time.
· Ease of use: Online stores usually have a simpler and more efficient purchasing process than physical stores.
· Regarding payment options, e-commerce has various tools that can facilitate the customer purchasing process, making transactions fast, comfortable and secure.
·Access to data and analytics: An online store can collect and analyze valuable data about customer behaviors and preferences, helping to improve the shopping experience.