Convenience and connectivity are no longer optional, they are at the center of the user experience.
It is not enough to design a “beautiful” website. UX design is a complex process. As a previous step, you must know the user who is going to interact with our page very well: know their profile, their preferences, among others. We also have to define the objective we want to achieve with our page.
Investing in usability will give us a great competitive advantage.
Below we name the important benefits: